Saturday, June 8, 2019

Differents between Product & service Essay Example for Free

Differents between produce answer EssayAssignment TopicDifference between Product and answer Market Product In market mix, product is very important elements. Product means the need satisfying offering of a firm. Service A go is an intangible product that provides benefits to consumers and often involves human or mechanical effort. Service is also a deed runed by one companionship for an opposite.Differences between Product and Service marketing I think, there is nothing like a pure product or a pure service in actual life. Most of the time they come bundled together. When we visit a restaurant, we look forward to the food (product) as well as atmosphere and fetch (service). I found many differences between PM SM.Given it bellowProducts come to customers whereas customers come to run. Product benefits are embedded inside the product and mountain be transported to their customers through distribution channels. Services are location-based and the customers need to tra vel to theses service. Customers like many of their products to be standardized but they want most of their services to be customized. The quality anticipate from a product is mostly depends on its manufactured time, which materials are used etc. On the other hand, quality expected from a service is very different. It depends on how the service providers are selected, trained and motivated. The products are tangible and can be sampled before buying. On the other hand, service is experiential and sometimes based on a belief.The product market is scaled up byexpanding the manufacturing capacity, distribution and sales and access to more customers. On the other hand, the service market is not easy to scale up. A product (flat, car, machine ) can be owned and can go into the brace sheet as an asset. But a service cannot be owned and as is shown as an expense. The customers buy products essentially for the value they find inside. On the other hand, the customers buy services for the va lue of they find in the encounter with the service provider In product market, the managers are the heroes. On the other hand, in service market, the front line employees are the real heroes. Word-of-mouth is much more influential in a service purchase than it is to a product purchase.(source google.comimages)4ps of marketingProduct Offering the right product, service or experience. An actual product is depends on product variety, quality, features, design, brand name, packaging, sizes, services, warranties, return.Price Controls the perceived value and satisfaction. material price is created by list price, discounts, payment periods, allowances and credit value.Place Allows customers easy access to product and supports. Before choose a place to think some distribution channel, coverage, suitable location, easy transport system etc.Promotion Communicates the offer and value pro-position. Like sales promotion, advertising, sales force, public relation, direct marketing etc.There ar e also 3ps of service marketing. Given it bellow People It refer to all people directly or indirectly involved in the consumption of a service. For example employees and other customers.Physical evidence It is related to the environment in which the service is delivered and tangible that helps to communicate and perform the service.Process It is the delivery and operating system of procedures and flow to activities which services are consumed.

No comments:

Post a Comment

Note: Only a member of this blog may post a comment.